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Audi expects April U.S. imported luxury market share to hit 9.2%

Audi today announced sales for the month of April totaling 7,010 units sold.  Audi predicts the April numbers will represent the brand’s largest market share of 2009 within the U.S. luxury vehicle market when monthly industry sales are compared to year-earlier results.

  • Audi A5 increases 40% in sales over April 2008
  • Audi Q5 tops 1,200 sales in second full month, despite market
  • Audi predicts increase in share of import luxury segment

Bolstered by continuing strong sales of the Audi A5 and Q5, the U.S. imported luxury vehicle market share for Audi  models reached a record of 9.2 percent in April.  That compares to 6.6 percent in April 2008.  This continues a consistent gain in the Audi U.S. market presence in recent months.  The Audi imported luxury market share stood at 7.8 percent compared to 6.4 percent for the first four months a year ago.

One of the bright spots for Audi sales in April was strong demand for the new Audi Q5 luxury crossover vehicle.  In just its second full month of sales, the Audi Q5 again surpassed 1,000 sales with a reported 1,212 units sold in April.

The Audi A5 maintained its solid sales regardless of the challenging market, surpassing April sales from last year by 40.5 percent, due to 680 units sold this April. The A5 has recorded 2,434 total units sold in 2009, an increase of 45.4 percent over the same time last year.

‘Audi has been building momentum as clearly demonstrated in the increase of our market share so far this year,’ said Johan de Nysschen, President, Audi of America. ‘We have invested in our dealerships and we have invested in innovative new vehicles.  Those investments are building the Audi brand both in our market and in the minds of consumers.’

The pioneering Audi TDI clean diesel technology made its way into U.S. markets in a limited release this past month.  For the month of April, 253 of the 672 Audi Q7 units sold featured advanced TDI technology.

Audi recorded 2,604 Certified Pre-Owned (CPO) units sold in April, and has now reached 10,519 CPO sales in 2009.


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