In the first quarter of 2011, AUDI AG once again recorded significant growth in its largest foreign market: The Company sold a total of 64,122 cars in China and Hong Kong, 24,6 percent more than in the corresponding prior-year period.
- 24,6 percent rise in sales figures in first quarter
- Sales chief Peter Schwarzenbauer: “For 2011 we are targeting sales of around 280,000 units in China”
- World premiere of Audi Q3 at Auto Shanghai 2011
Sales of imported vehicles went up by 66,4 percent to a total of 11,481 units. The A8 L, which was launched in March, made a particularly impressive start, selling 1,655 units in March alone. And sales of the Audi A5 Coupé from January to March more than doubled from 339 to 716 units (up 111,2 percent), while deliveries of the Audi Q7 increased by 76,6 percent to 4,051.
With 51,951 units sold, the Audi models built in Changchun (A4 L, A6 L and Q5) went up 18,2 percent and thus posted a new record figure.
“Following our record-breaking results last year, in the first quarter of 2011 we once again achieved continuous growth in China,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “For 2011 as a whole we are targeting sales of around 280,000 units there.”
In line with rising demand the Audi dealer network is also being extended; the current number of 174 dealers will increase to more than 400 by the end of 2013.
In two weeks’ time, the Audi world will once again be focusing on China: The Audi Q3 will celebrate its world premiere at Auto Shanghai 2011 from April 19 through 28.