Audi took top honors in the ‘Standard Messaging Winner’ category
Microsite created with Factory Design Labs, the interactive agency of record for Audi
Catalyst Interactive Advertising Award honors auto brands’ work in interactive media
The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.
Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. Continue reading ‘Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award’
At the 1000 kilometer race at the Nürburgring the privateer team Kolles scored its best result to date in the European based Le Mans Series (LMS) with fourth place overall. After a faultless race Andy Meyrick, Narain Karthikeyan and Charles Zwolsman finished fourth in their Audi R10 TDI behind the three Aston Martin “factory” cars. After almost six hours of racing only 14.5 seconds separated them from a podium finish. The second Audi R10 TDI retired at the start of the second hour due to an accident when lapping a GT car.
Nürburgrig (D), 23 August, Le Mans Series (LMS) round 4
1 Charouz/Enge/Mücke (Lola-Aston Martin) 195 laps in 5h 57m 26.595s
2 Primat/Turner (Lola-Aston Martin) + 1m 04.856s
3 Buncombe/Hall/Ramos (Lola-Aston Martin) – 2 laps 4 Karthikeyan/Meyrick/Zwolsman (Audi R10 TDI) – 2 laps
5 Ragues/Mailleux (Courage-Oreca-Judd) – 5 laps
Andy Blackmore has done it again! The Spotter Guide for the 2009 Le Mans 24 Hours is now available in PDF and JPEG formats. Download it at www.spotterguides.com. The guide is split over two pages due to the number of entries.
Successful diesel sportscar in customer hands for the first time
Dr Colin Kolles’ team plans to buy two Audi R10 TDI cars
Car may also be fielded at the Le Mans 24 Hours
The successful Audi R10 TDI is likely to appear again on European race tracks in 2009. While Audi will contest the 24 Hours of Le Mans as part of its factory commitment with the new R15 TDI in 2009, Dr
Colin Kolles is planning to buy two Audi R10 TDI cars for his racing team. The privately fielded prototypes are planned to return to the venues of their greatest exploits in 2009: to the European-based Le Mans Series and to the 24-hour race at Le Mans, in which the Audi R10 TDI has not been beaten so far.
Audi of America will reveal the nationwide distribution deal it has reached to bring the award-winning documentary ‘Truth in 24’ to the U.S. audience.
Audi of America Chief Marketing Officer Scott Keogh will make the announcement Monday night during a media screening held in conjunction with the North American International Auto Show in Detroit. The screening is taking place at the Music Hall Center for the Performing Arts, 350 Madison Ave., Detroit, MI 48226. Doors will open at 7:30 pm for media who have a valid auto show credential, or a current business card. Continue reading ‘Audi to Announce Distribution Deal for Award-Winning ‘Truth in 24′ Documentary
Atherton: “I cannot say enough about how great a partner, competitor and participant Audi has been.”
American Le Mans Series President and CEO Scott Atherton expressed nothing but praise for Audi following its announcement that it will depart after the first event of the 2009 season, calling Audi’s near-legendary accomplishments and technological advancements “the pinnacle of achievement in sports car racing.” Continue reading ‘ALMS: Scott Atherton expressed nothing but praise for Audi’s accomplishments and contributions’
