- Audi took top honors in the ‘Standard Messaging Winner’ category
- Microsite created with Factory Design Labs, the interactive agency of record for Audi
- Catalyst Interactive Advertising Award honors auto brands’ work in interactive media
The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.
Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. Continue reading ‘Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award’