- Despite headwinds, Audi expects market share gains in import luxury segment for January 2009
- Audi A5, Audi R8 sales increase more than 75% for the month
- Certified Pre-Owned sales remain strong
Audi today announced sales for the month of January totaling 4,722 units, a decrease from record January sales in 2008. Audi predicts its share of the U.S. luxury vehicle market will increase when all January 2009 sales reports come in compared to year-earlier results.
The Audi A5 posted a 76.3% increase over last January with 603 units sold in January 2009. The Audi R8 broke its January sales record with over 107 units sold, an increase of 75.4% over January’s sales a year ago.
‘The softening economy creates challenges to our industry, but the Audi position in the market continues its upward trend. We are confident this momentum will leave Audi in a better position when the economy turns around,’ said Johan de Nysschen, President, Audi of America. ‘As demonstrated in our successful efforts surrounding the recent presidential inauguration and our Super Bowl presence, Audi intends to remain a top-of-mind choice for U.S. luxury car buyers.’
Despite the challenging market, Audi Certified Pre-Owned (CPO) sales increased over this time last year, with 2,599 units sold this January.