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Outstanding design: “Audi Mentor Prize by A&W” awarded

  • Up-and-coming designer Julia Lohmann is the 2010 award winner
  • Design talent impresses with ‘pioneering and inspiring work’
  • Audi has sponsored the award since 2009

Julia Lohmann from Hildesheim, Germany, has won this year’s ‘Audi Mentor Prize by A&W’. The up-and-coming designer received the award yesterday on the eve of the Cologne Furniture Fair. The ‘Audi Mentor Prize by A&W’ promotes up-and-coming designers internationally. For the second year, it is being awarded jointly by Audi and the specialist magazine ‘Architektur und Wohnen’ to young design talents.

Having completed her studies in southern England and London, Julia Lohmann quickly made a name for herself on the British art scene. She is known for using natural materials in her work, in which she completely reinterprets their original purpose. The winner of this year’s ‘Audi Mentor Prize by A&W’ focuses in her creations on the dimensions of shape, colour, material and surface.

In this regard Christian Labonte, Head of Audi Design Strategy and Communications, sees parallels with the work of the Audi design team: ‘Julia Lohmann’s work asks questions and is at the same time pioneering, inspiring and subtle. Just like her, we deliberately seek out the unusual and the refreshingly radical, because these aspects provide the basis for creating new things. The Audi design team looks forward to exchanging creative ideas with the prize-winner.’

The winners of the ‘Audi Mentor Prize by A&W’ are selected by the current ‘A&W Designer of the Year’. The first winner of the Audi Mentor Prize was Stephen Burks last year. Burks, who comes from New York, went on to develop a designer toy for the new Audi A1 in a workshop with the Audi Design team. As well as sponsoring one of the world’s leading design fairs – ‘Design Miami’ – and the extraordinary world premiere of the new Audi A8 as part of an art and design vernissage, Audi further consolidates its status on the international design scene with the ‘Audi Mentor Prize by A&W’.

- Audi AG

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