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Truth in 24 website earns a Creative Web Site Award

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Creative Website Awards, a showcase for the world’s leading-edge online destinations, selected Truthin24.com as one of the best sites for December.

Truthin24.com was developed by Factory Design Labs of Denver to support the award-winning documentary ‘Truth in 24,’ a full-feature film produced by NFL Films and Chicago-based Intersport. The movie plot revolves around the quest by Audi’s Le Mans racing teams to claim their eighth 24 Hours of Le Mans victory over the past nine years. ‘Truth in 24,’ narrated by actor Jason Statham, debuted at Hollywood’s AFI Fest film festival in November and later won top documentary honors at the Fort Lauderdale Film Festival.

Visitors to Truthin24.com enjoy a rich Flash presentation that includes clips from the documentary and other interactive features. The site offers movie trailers, background on the nine Le Mans drivers who raced for Audi in 2008 and useful information on the Le Mans racing circuit. The site also allows visitors to download the movie trailer, wallpaper and a screensaver.

“Truth in 24 is a dream project for our agency. It combines an amazing film and its components with completely new design and communication tools for the brand,” said Scott Mellin, chief executive officer, Factory Design Labs. “There is so much energy in the content that we had a blast cutting the trailers and integrating those elements into this site. Viewers should know to keep coming back as we’ll be adding more content and features.”

Negotiations are underway for worldwide distribution of ‘Truth in 24’ in 2009. The Web site will be enhanced as distribution details advance.

“The Web site does an extraordinary job of capturing the spirit of ‘Truth in 24,” said Scott Keogh, chief marketing officer, Audi of America. “With this body of work, our partners at Factory Design Lab greatly enhanced the build-up for the dramatic story that propels this documentary.”

Experience this award-winning Web site yourself at www.truthin24.com. To learn more about the Creative Website Awards visit www.creativewebsiteawards.com.


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