…and Andrew Thomas should be fired! He should win John Grubers, Jackass of the Week Award. Andrew, you just slapped a whole generation of new designers in the face. You slapped 400k facebook users. You’ve alienated yourself from the auto industry. You probably drive a BMW, more than likely a 325.
To call these designers basement dwelling nerds, bottom-feeders and an outfit spewing crap is low. I have no idea if you even have design experience or even social media experience aside from getting traffic via your ridiculous article.
In terms of social interaction, brand awareness, brand loyalty and more, Audi just proved it works. Who wouldn’t want the opportunity to try and maybe get their work or idea noticed. It’s one channel to go through out of many. These are way future designs and thinking. That’s how concepts work. Throw it on the wall, see what sticks, revise etc.
I highly doubt Audi has the intentions to save cash and hire talent or buy designs on the cheap. If it was to be true, would they be this obvious?
The complete article is after the jump and please post your thoughts on this.