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Comparing smartphones to cars, from VW New Beetle to BMW

The 2010 New Beetle Red Rock Edition

The type of smartphone you carry can certainly say something about you, or at least it may be used by others as a way to try to glean something about you.

A BlackBerry says that you’re likely a corporate professional. An iPhone says that you’re more of an intellectual. An Android phone says that you’re probably a bit of a technophile. A Nokia device says that you’ve got European sensibilities. A Windows Mobile or Palm phone can mean that you’ve been in tech for a long time and you’re loyal to the more traditional brands.

When you hear people in the technology industry talking about how today’s tech is becoming more like fashion, they’re not talking about chips embedded in clothing. They’re talking about the phenomenon of some people selecting their gadgets as part of their self-expression, in the same way that some people choose clothes to wear as part of the image they want to portray to the world about the type of person they are.

In today’s world, the type of smartphone you use can be the digital equivalent to the kind of car you drive since both of these machines tend to have a very personal connection with their owners. That’s one of the reasons why I recently compared the HTC EVO 4G to a Hummer and the Motorola Droid X to a Cadillac Escalade. Plus, it’s just an interesting comparison to make because both markets have a lot of diversity in terms of brands, style, and functionality.

When I published both of the comparison pieces mentioned above, TechRepublic members asked about extending the car metaphor to other top smartphones, so this is my effort to do just that. I’ve put together a list of 20 popular smartphones and compared each one to a car brand or a specific car model. The best way to view this is in the photo gallery that we’ve built, but I’ve also included the list in text form below.

Keep in mind that this is just a fun exercise. As most IT and business professionals will agree, the functionality of a smartphone is far more important than it’s style, but fortunately there are lots of choices in the market right now and so there’s the option to have both in many cases.

- ZD Net


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