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WIRED: A Peek Inside the Lamborghini Factory

Lamborghini Aventador LP700-4s on assembly line

Not long ago, the phrase “Lamborghini quality” was as laughable as the phrase “monogamous Berlusconi.”

The Italian automaker founded in 1963 by feisty Ferrari hater Ferruccio Lamborghini built a long line of swoopy exotics that demanded passionate, dedicated drivers — with an equally passionate and dedicated mechanic on speed dial. Several ownership changes over the years, including an ill-fated union with Chrysler in the 1980s didn’t help the cause. Lamborghinis inspired lust, but consistency of build and reliability proved elusive.

Until the Germans got involved.

Audi’s takeover of the company in 1998 instigated dramatic changes in how the famed cars from Sant’Agata Bolognese were conceived, developed and constructed. Eager to retain the brand’s “Italianness,” the Germans kept company headquarters in Sant’Agata, much like how Bugatti remained stationed in Molsheim, France, and Bentley didn’t stray from Crewe, England, once Volkswagen took over.

Check out the full story on WIRED

- HypeBeast

Comments

  1. BR says:

    after all infelicitous Lamborghini beats the every one and it is favorite cars …


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