The crews over at DDB Mexico came up with these. Now being a New Beetle owner, mp3 user, long time dubber and designer, I’m not seeing the concept here.
The first one, Mix Your Music has the original KISS members dressed in a mixture of “era”, “genre” getups? and how does this fit into the New Beetle owner audience? I mean you could just slap on any brand logo with the same tag.
The second here is what I believe to be a visual of your music collection? Not bad visually but this type of vector collage is tired. It’s at it’s end. We’ve already used it on Coke work. Music videos, Microsoft commercials etc. Again, I don’t see the corralation to the New Beetle audience.
I’ll give ya the fact that I do not know of VW comig out with anything in relation to the New Beetle or mp3′s. This brings me to another point, VW / iPod. Yes the iPod plays mp3′s but iTunes/iPod is an AAC format.
I also will take em to post up in the office!