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Dakar TV presence of the Volkswagen Race Touareg 3

Race Touareg 3

Extreme desert passages, dizzying heights in the Andes, fast gravel sections – the Dakar Rally remains the longest and toughest test in motorsport: Volkswagen is determined to bring the title home to Wolfsburg for the third consecutive time.

This is the aim for which the new Race Touareg 3 and the four proven driver pairings have been carefully prepared. Volkswagen is the only manufacturer so far to have decided the automobile classification of the desert classic in its favor with diesel technology. From 01 to 16 January 2011, which marks the third edition of the “Dakar” through Argentina and Chile, the historic 2009 and 2010 exploits are to be succeeded by another triumph with TDI power. The challenge remains an immense one: in addition to battling very powerful rally rivals, the Volkswagen squad first has to successfully master the grueling special stages, which means beating the “Dakar” itself. But what does the 33rd edition of the Dakar Rally mean for the four driver/co-driver duos in terms of the sport? What challenges are posed to the technology? And how will the complex logistics be organized? Answers to these and other questions are provided in several press kits addressing various topics.

The “Dakar” as a media event: the desert classic is booming

Spectacular and fascinating pictures aired to living rooms around the world, millions of enthusiastic fans on location – the Dakar Rally captivates spectators with dramatic scenes and thrilling impressions. It is the biggest challenge motorsport has to offer. Those who triumph here can be sure to make a global impact. Those who triumph here will be on everyone’s lips.

“The Dakar Rally generates huge media interest worldwide,” says Volkswagen Motorsport Director Kris Nissen. “If you prove technical expertise here you can shine on a grand stage. In as many as 190 countries the ‘Dakar’ is present on TV. Compared with other top categories in motorsport it offers an outstanding global platform. Once a year you can reach billions of people around the globe for two weeks.”

- Volkswagen Motorsport


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