The world’s largest international reader jury has awarded the new Porsche Cayenne the “Golden Steering Wheel 2010″. Almost 250,000 readers from 23 different countries voted on participating vehicles in Springer-Verlag’s pan-European reader poll, with the Cayenne emerging triumphant in the SUV category. The latest version of the successful sporty off-road vehicle particularly impressed readers with its attractive design and high practicality, alongside maximum efficiency and the typical driving pleasure of a Porsche.
For the “Golden Steering Wheel” awards 40 million readers of “AUTO BILD”, “BILD am Sonntag” and 26 other European car magazines were invited to vote for their favourites. Porsche had previously won the coveted award in 2000 with the 911 Turbo, in 2005 with the Carrera GT and in 2009 with the Panamera.
This announcement virtually coincided with the coronation of the new Cayenne as “Sport/Utility of the Year” by the renowned US trade publication “Motor Trend”, in the home country of the SUV. The editorial panel of experts assessed a total of 15 new models in this category according to the six objective criteria design, technology, fuel efficiency, safety, value stability and performance.
On top of these accolades, the new Cayenne generation is proving a resounding market success worldwide. Particularly in the guise of the Cayenne S Hybrid model, Porsche serves up its most compelling combination of efficiency and performance for customers and trade journalists alike, demonstrating what “Porsche Intelligent Performance” is all about.