Spain’s carmaker SEAT posted a 34% increase in its domestic personal sales of new cars last July, at a time when overall market growth was 16%.
With 10,987 new car registrations, SEAT was the clear market leader last July, and the only brand with a market share higher than 10%.
The accumulated sales results of over 50,000 units in the January to July period put SEAT in the lead over the rest of its direct competitors in the first half of the year, with an increase in market share of personal vehicles, company cars and rental car units.
SEAT’s sales increase is largely due to the popularity of the IBIZA and LEÓN units, two iconic models that constitute a benchmark in their respective segments, where competition is indeed at its fiercest.
The company’s recent launch of its new models has also been highly successful both in Spain and abroad, where the new cars are highly appreciated for their technology and manufacturing quality.
One example of this success is the positive result being registered by the new SEAT EXEO. This car represents the company’s debut in the B segment, which is the third largest in the Spanish market, as part of its strategy to extend the product range and gain customer fidelity.\