The successful partnership between SEAT and the UEFA Europa League continues into the 2010/2011 season. In its very first year, the presentation of this greatest of all European football leagues quickly became the SEAT brand’s most successful sports sponsoring package. The new season of the UEFA Europa League kicks off on 16 September with the exciting first matches from the group round.
“We are youthful, design-oriented and sporty. Our cars are pure emotion, just like European football. That is why the UEFA Europa League is such a perfect match for us. It offers us the perfect setting for presenting the dynamic character of our brand to a large number of people,” says James Muir, President of SEAT, S.A.
Sponsorship of the UEFA Europa League is a central element of the SEAT image strategy – and a highly successful one at that. A total of 526 million people followed the 205 matches played in the first season on their TV screens, while 4.4 million people watched the games live in the stadiums. The impact on SEAT was huge – the SEAT banner on the uefa.com website, for example, received more than 48 million hits. “We are looking forward to the new season, where we expect this already excellent response to grow even stronger,” says James Muir.
Following the qualification round, the second season of the UEFA Europa League gets underway with the group matches. On the six match days between 16 September and 16 December, a field of 48 first-class teams will play a total of 144 games – a unique festival of football all the way across Europe, from Seville and Palermo to Kiev and St. Petersburg. The best from the group round will enter the high-tension knock-out phase starting on 17 February 2011, with the winners from the semi-finals meeting on 18 May 2011 for the big final in Dublin.
SEAT is the Presenting Sponsor of the UEFA Europa League for three seasons since early September 2009 until 2012. The contract includes an array of association, event, promotional, new media and media rights that will help build a strong connection between SEAT and football supporters from across Europe.