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APR Motorsport Sets Driver Lineup for 2013 Rolex 24 at Daytona

Matt Bell, John Farano, Alex Figge and Dave Lacey will team up in the 2013 APR Motorsport Audi R8 no51 at the Rolex 24 Hour at Daytona

Not only is APR Motorsport unveiling a new-look testing livery for this weekend’s Roar Before the 24, but the team is proud to announce its driver lineup for the 51st Rolex 24 at Daytona. Americans Matt Bell and Alex Figge will join Canadians John Farano and Dave Lacey in the no. 51 APR Audi R8.

Additionally, APR Motorsport driver Ian Baas will compete in the Rolex 24 in the factory-supported no. 52 APR Audi R8, joining Marc Basseng, Frank Stippler, and Rene Rast. Continue reading ‘APR Motorsport Sets Driver Lineup for 2013 Rolex 24 at Daytona’

Audi R8 V10, Audi R8 Spyder V10 and Audi R8 V10 plus

Audi R8 V10

Video & Gallery after the jump

Audi has made its R8 high-performance sports car even more attractive and dynamic. The R8 V10 plus is a new top model in the model series, with a totally new 7-speed S tronic. The LED headlights and the new rear indicator lights with dynamicized display are standard equipment on all variants.

Continue reading ‘Audi R8 V10, Audi R8 Spyder V10 and Audi R8 V10 plus’

Audi R18 e-tron quattro is the evolution of racing

Audi R18 e-tron quattro is the evolution of racing

Video after the jump!

A new era of racing at Le Mans is upon us and Audi is leading the field once again through new technology in the form of the Audi R18 e-tron quattro.

Audi has won races around the world utilizing groundbreaking technologies such as quattro, turbocharged direct injection (TFSI) and turbo diesel (TDI) engines. Each of these found their way into very successful production vehicles such as the original quattro, the iconic Audi R8 and everything from an A3 to an Q7 TDI. Continue reading ‘Audi R18 e-tron quattro is the evolution of racing’

Sound design for Audi’s e-tron models

AUDI 'e-sound', a realtime sound generator for electric cars, was developed in the 'acoustic test bed' facility shown

Video after the jump!

For future use in its electric ‘e-tron’ models, AUDI has developed ‘e-sound’, a realtime technique of generating synthetic motor sounds for the essentially silent vehicle in order to warn pedestrians and cyclists of the car’s proximity. while recent legislative efforts in the US are making it mandatory that companies add artificial engine sounds to electric vehicles, manufacturers are taking the requirement as an opportunity to experiment with the creation of a perfect sound signature to represent the brand. Continue reading ‘Sound design for Audi’s e-tron models’

The NFS Shift Edition R8 Is Back

The NFS Shift Edition R8 Is Back

The Audi R8 heralded a new chapter in Audi’s lengthy and successful car history. With its custom vinyls, unmistakably powerful V8 engine, elegant proportions and smooth handling, the NFS Shift Edition R8 exemplifies a pure race car. Continue reading ‘The NFS Shift Edition R8 Is Back’

Audi defies market slump with 57% boost in A8 production

Oneighturbo Audi A8L 040611

Audi AG is hiring staff to increase car production, including a 57 percent capacity boost for the 69,600 euro A8 flagship sedan, on expectations that the luxury-auto industry will weather the stock-market slump.

“We’re extremely busy at the moment and have every reason to believe this uptrend will continue for some time, certainly through next year,” Albrecht Reimold, head of the carmaker’s factory in Neckarsulm, Germany, said in a telephone interview. Continue reading ‘Audi defies market slump with 57% boost in A8 production’

First Test: 2012 Audi R8 GT

I Am Audi, Motor Trend, Audi R8 GT

Video after the jump!

Enthusiasts always seem to think what they want in a sports car is a mildly detuned race car. They want to be just like the guys on TV: banging around, scraping the pavement, arms thrashing with every bump. These are guys who have never actually spent time in a race car getting beat up, cooked, and otherwise abused while driving. Truth is, real competition cars are built with driver comfort near the bottom of the priority list. What everyday drivers really want is a car with all the flash and raw sensation of pounding around Circuit de la Sarthe, but with all the comfort they have come to expect in their family transport. Audi has gotten a pretty good handle on this desire and has built an R8 to scratch that itch. The 2012 Audi R8 GT Continue reading ‘First Test: 2012 Audi R8 GT’

The new 2012 Audi R8 GT

Audi R8 GT Spyder

Audi has created the very special, limited-edition R8 GT for the 2012 MY. The R8 GT builds on the award-winning R8 Coupe and Spyder and represents the pinnacle of performance in the Audi model line. This is the first limited production sports car produced by Audi, and only 333 units will be built worldwide with 90 units destined for the U.S. Each R8 GT has its production number displayed on the gear shift. The R8 GT starting price is $196,800. Continue reading ‘The new 2012 Audi R8 GT’

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