Volkswagen of America, Inc. revealed its new Super Bowl XLVI commercial today on its YouTube® channel. Viewers can catch a sneak peek of a special, extended 75-second spot online, with the 60-second version of the ad running in the second quarter of the Big Game. This is the third consecutive year that Volkswagen has advertised on Game Day. Continue reading ‘The Dog Strikes Back: Volkswagen Super Bowl XLVI Commercial’
VW New Beetle Racer spot for Super Bowl XLV after the jump.
Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year’s two 30- second spots, Volkswagen will premiere one 60-second spot at the beginning of the third quarter of Super Bowl XLVI. Continue reading ‘Volkswagen returns to Super Bowl XLVI’
Volkswagen scooped up the awards at the world’s most prestigious creative advertising festival, the 58th “International Festival of Creativity” in Cannes: Europe’s largest automaker came away with a total of 34 of the coveted “Lions” in Gold, Silver and Bronze – more than ever before. Volkswagen won a “Titanium Lion” for the campaign on the “Think Blue.” environmental and sustainability initiative. “The Force”, the extremely successful TV ad for the Passat, won three awards alone – two Gold and one Bronze. “This is an incredible success and we are very proud of it because the awards acknowledge our work. These 34 ‘Lions’ are the direct result of our commitment to innovation and creativity in all fields,” Luca de Meo, Head of Group Marketing and Head of Marketing at Volkswagen Passenger Cars, said. Continue reading ‘Volkswagen scoops up creative advertising awards in Cannes’
This is the Super Bowl XLV version. Longer spot after the jump.
Volkswagen’s “The Force” ad was a force to be reckoned with on YouTube. The ad, which was uploaded a few days before the Super Bowl, is now up to 16.4 million views, topping the list of the most-viewed Super Bowl ads on YouTube by far. Continue reading ‘VW Tops List of Most-Viewed Super Bowl Ads on YouTube’