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SKODA’s Sponsorship Of This Year’s Tour De France

Skoda 2011 Tour de France

SKODA’s sponsorship of this year’s Tour de France has been a success. For the eighth consecutive year, the Czech-based carmaker was one of the main sponsors of the world’s toughest cycling race that ended today on the Champs Elysees in Paris. With a fleet of 300 vehicles and many events relating to the race, the brand’s involvement was more extensive than ever before. Furthermore, SKODA was a partner of nine professional teams plus the technical assistance team (Mavic). The climax of SKODA’s presence in the event was today’s handing of the TdF trophy to Tour winner Cadel Evans by SKODA Auto BOD Member for Sales and Marketing Jurgen Stackmann.

  • The brand has reached billions of viewers worldwide
  • SKODA supported the famous cycling race around France for the eighth time
  • Jurgen Stackmann handed the TdF trophy to the winner on the Champs Elysees
  • The winners are going to receive exclusive glass cups made in the Czech Republic
  • “We are proud to have supported this fantastic sports event for the eighth consecutive year,” stressed Stackmann. “These three weeks have really been fantastic in all respects. It has been one of the most thrilling races around France so far, and the riders put in top-class performances to show why this sport keeps fascinating people worldwide. For SKODA this Tour was again an excellent opportunity to be seen by billions of viewers. Our extensive involvement in this Tour has reinforced brand awareness and enhanced our image all over the world”.

    Intended for use by the race management, VIP guests and media from all over the world, 300 vehicles across SKODA’s model portfolio have been provided to the Tour de France organizers, from the Fabia to the Suberb. Furthermore, SKODA was part of the “advertising caravan” and was also heavily involved in the final ceremony on the Champs Elysees: the trophy that was handed to this year’s Tour winner by Jürgen Stackmann had been designed by SKODA’s Chief Designer Jozef Kaban and his team and manually produced by Czech glassmakers.

    Together with ice-hockey, cycling is one of the main pillars of SKODA’s sponsorship strategy. Besides the Tour, the brand is also involved in e.g. the Giro d’ Italia and acts as a partner of road cycling world championships. With the objective of popularizing cycling with cycling enthusiasts, SKODA supports various cycling events designed for the general public, such as the Bike for Life in the Czech Republic and the Berlin Velothon in Germany.

    - Skoda | Photo: Andrew / Paige Bessicks

    Skoda Auto extends partnership with Tour de France

    Skoda Auto has made an agreement with the A.S.O. company, the rights owner, to continue the partnership with Tour de France until 2013. By this way, Skoda Auto extends the cooperation which started in 2004 and remains the main partner of the most famous bicycle race in the world. Skoda Auto is also the sponsor of the white jersey for the best rider under 25. (continue reading…)

    Skoda Auto remains as partner of Tour de France for sixth consecutive year

    Skoda Auto remains as partner of Tour de France for sixth consecutive year

    The 96th Tour de France, the world’s most famous cycling competition, is again going to be supported by Skoda Auto, for the sixth consecutive year. With 20 teams on the start line, this legendary race starts this Saturday, 4 July, in Monaco and, as usual, is going to end on the Champs-Élysées in Paris.

    Continue reading ‘Skoda Auto remains as partner of Tour de France for sixth consecutive year’

    Škoda Auto at the Tour de France for the fifth time

    Another legendary race will kick off this weekend. This one isn’t a 24hr but rather a 3 week race and its called the Tour de France!


    Škoda Auto will act as the Main Partner of the legendary Tour de France for the fifth time this year. The cornerstone of the Company’s presentation will be the new-generation Škoda Superb – the official vehicle of the Tour de France. The Superb will be used by TdF Director Christian Prudhomme and members of the TdF organisation team, as well as VIP guests. In addition, the new model will play a dominant role in the advertising convoy familiar to fans along the route. The TdF will see about 250 Škoda vehicles of all currently available model lines this year. Continue reading ‘Škoda Auto at the Tour de France for the fifth time’

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