From the film’s U.S. Premiere in Los Angeles to its nationwide May 5 television debut on SPEED TV, “Truth in 24 II: Every Second Counts,” the highly anticipated sequel to “Truth in 24,” has allowed fans a glimpse into the Audi world of racing as it documented the brand’s exciting win at the famed 24 Hours of Le Mans race in France. Continue reading ‘Audi Sports “Truth in 24 II: Every Second Counts” makes iTunes debut’
If you’re wondering what the American Le Mans Series presented by Tequila Patrón will look like on CBS’ Sports Spectacular? You’re in luck. (continue reading…)
Audi took top honors in the ‘Standard Messaging Winner’ category
Microsite created with Factory Design Labs, the interactive agency of record for Audi
Catalyst Interactive Advertising Award honors auto brands’ work in interactive media
The microsite designed to promote Truth in 24, the full-length NFL Films/Intersport documentary on the Audi Le Mans racing program, won a prestigious Catalyst Interactive Advertising Award.
Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. Continue reading ‘Audi’s Truth in 24 microsite receives Catalyst Interactive Advertising Award’
It is fun, it is free but it’s not that good looking. The 3D has a very dated, low poly VR look to it. It takes a bit to get the hang of it. I bet ya the boys over at Peugeot are running it on their iPhones!
Getting a hands-on feel for the excitement of Le Mans racing and the acclaimed documentary Truth in 24 got a lot easier today with the launch of the all-new Truth in 24 driving challenge application on the Apple App Store. Get it here (Will launch iTunes)
This past weekend history was made once again when Audi took the LMP1 and overall victory at the 12 Hours of Sebring, competing with their newly developed R15 diesel prototypes. The race was extremely close with a 22.279 second margin of victory over Peugeot after 12 hours of racing. Audi also won the Michelin Green X Challenge. Introduced at last year’s Petit Le Mans, the Green X Challenge awards vehicles that make the smallest impact on the environment throughout the course of a race. Speed, fuel type and fuel consumption are taken into account. Continue reading ‘Audi’s “Truth in 24″ Documentary Available For Free Download on iTunes’
Mark you calendars, set your DVR’s, cancel all plans because ESPN and Audi will air the documentary “Truth in 24″ this Friday March 20th, 2009 at 8:00pm EST. Check ESPN’s schedule here. Visit the Truth in 24. Check local listings for details.