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Clean Diesel Continues to Fuel Volkswagen’s July Sales

  • Over thirty percent of total sales were Clean Diesel TDI
  • Government sponsored ‘Cash-for-Clunkers’ Program accounted for over 3,300 sales
  • Volkswagen of America, Inc. today announced July 2009 sales of 20,590 units, representing a 0.7 percent increase over July 2008.

    Volkswagen’s award winning clean diesels, Jetta, Jetta SportWagen, and Touareg TDI, once again posted their best sales month since their re-launch with 6,320 units — accounting for more than 30 percent of total sales. The Jetta SportWagen for the third consecutive month posted its best sales month ever with sales of 2,415 units; clean diesel TDIs represented 81 percent of SportWagen sales, and 40 percent of Jetta sedan sales.

    ‘Volkswagen of America is extremely pleased by how well our clean diesel TDIs continued to sell throughout July, and by our highly successful first month of the government sponsored ‘Cash-for-Clunkers’ Program,’ said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. ‘It was not by accident that Volkswagen was able to perform so well in the government ‘Cash-for-Clunkers’ Program. Our dealers were well informed and fully trained on the rules of the program, our marketing was in place, and our product line of fuel efficient vehicles all contributed to a successful first month. I’m thrilled that our dealers were able to respond so well to the ‘Cash-for-Clunkers’ Program,’ added Barnes.

    VW-US Snapshot                               ------- YEAR-TO-DATE ------
                                                     July-09   July-08
                                                     -------   -------
                       July-09   July-08   Yr/Yr %      YTD       YTD    Yr/Yr %
                       -------   -------   -------      ---       ---    -------
                        Actual    Actual    change    Actual    Actual    change
                        ------    ------    ------    ------    ------    ------
    
        Rabbit             644     2,036    -68.4%     4,599    13,831    -66.7%
        GTI                810     1,619    -50.0%     4,337     7,991    -45.7%
        R32                  -       234   -100.0%       135     2,437    -94.5%
                           ---       ---                 ---     -----
            Total Rabbit/
             GTI/R32     1,454     3,889    -62.6%     9,071    24,259    -62.6%
        Jetta Sdn        9,663     8,906      8.5%    48,770    55,019    -11.4%
          SportWagen     2,415       339    612.4%     9,951       614      N/A
                         -----       ---                           ---
            Total Jetta 12,078     9,245     30.6%    58,721    55,633      5.6%
        New Beetle
          - Coupe          923     1,514    -39.0%     5,562     9,747    -42.9%
          - Convertible    395     1,204    -67.2%     2,748     8,052    -65.9%
                           ---     -----                         -----
            Total New
             Beetle      1,318     2,718    -51.5%     8,310    17,799    -53.3%
        Eos                741     1,363    -45.6%     4,538     9,629    -52.9%
         Passat
          Sdn              734     1,501    -51.1%     5,633    17,680    -68.1%
          Wgn              163       476    -65.8%     1,385     4,089    -66.1%
                           ---       ---                         -----
            Total Passat   897     1,977    -54.6%     7,018    21,769    -67.8%
        CC               1,413         -      N/A     10,917                N/A
        Tiguan           1,088       846     28.6%     7,203     2,569    180.4%
        Touareg            251       404    -37.9%     2,180     4,308    -49.4%
        Routan           1,350         -      N/A      9,640                N/A
    
        ------------------------------------------------------------------------
        TOTAL           20,590    20,442      0.7%   117,598   135,966    -13.5%
        ------------------------------------------------------------------------
    
    

    - Volkswagen of America, Inc.


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