Volkswagen’s new city car, the up! is now racing away in the virtual world. With immediate effect, the “Volkswagen up! Challenge – Game App” is available free of charge from iTunes. The car racing game can be played on an iPhone, iPod touch or iPad.
Now, Volkswagen’s new small vehicle can be put through its paces virtually. In the game app, the user can drive the up! over six different city race circuits. The up! can be controlled either using the touchscreen or by moving the unit itself. The app has three difficulty levels and three game modes. In the time trial mode, the user plays alone. Alternatively, users can race against up to five other drivers or, in the multiplayer mode, compete with a maximum of three other players. If several users are racing against each other on their iPhones, spectators can follow the race on their iPad using the “observation mode” option. The app can be linked to Facebook, allowing users to share the results with their friends.
In line with the design of the up! campaign, the virtual circuits are shown in blue and white. Apart from the game function, the app also features an up! showroom, with a 360° presentation of the new city runabout from Volkswagen.