At Hannover Messe, starting today, Volkswagen gives visitors a comprehensive view of its sustainability strategy. Under the heading of “Think Blue.”, the brand is showcasing a wide range of environmentally compatible technologies and vehicles. In addition, Volkswagen is presenting its “Think Blue. Factory.” concept to make production even more efficient and conserve resources even more effectively.
At Hannover Messe 2011, Volkswagen is focusing on the link between ecologically sustainable mobility and resource-efficient production processes. Under the well-known label of “BlueMotionTechnologies”, the brand pools especially efficient, low-emission technologies and powertrains. The “Think Blue.” principle presented in 2010 transfers this approach to other areas of the company and everyday situations and provides employees and customers with motivation to act in an environmentally responsible way.
According to Hubert Waltl, Member of the Board of Management of the Volkswagen Passenger Cars Brand with responsibility for Production and Logistics, on the application of “Think Blue.” to production: “Responsible mobility goes hand in hand with environmentally compatible production. This is why Volkswagen is forging ahead with its “Think blue. Factory.” concept. Our aim is to significantly enhance energy efficiency in production at the same time as markedly reducing emissions and the use of resources.” In order to achieve this aim, additional efficiency measures are to be implemented in all production units. These include new press technology with energy savings of up to 40 percent, improved insulation for plant buildings, programs to shut advanced robot systems down during breaks and the use of high-efficiency motors.
In addition, Volkswagen is placing greater emphasis on diversified energy supplies and is Europe’s only automaker to take part in renewable energy production. The latest examples of action being taken around the world include participation in the construction of offshore wind farms off the North Sea coast and a new Volkswagen hydropower plant in Brazil that will cover about 18 percent of the energy demand for Volkswagen plants in the country.
At the Volkswagen stand, trade fair visitors can take an interactive virtual tour of a car production plant and explore the principle of ecologically sustainable production. The mode of operation of a flexible production line for vehicles with different drive systems ranging from internal combustion engines to electric motors is also being demonstrated.
Apart from a selection of especially eco-friendly vehicles, visitors can expect a glimpse of mobility in the future. The main focus is on the new Bulli, an electric-powered compact can study celebrating its German premiere in Hanover. This van is a zero-emission vehicle. The silent electric motor receives its power from a 40 kWh lithium ion battery, allowing a range of up to 300 kilometers. At a recharging point especially designed for electric vehicles, the battery can be fully recharged in less than an hour.
Furthermore, Hannover Messe offers those who are interested in a career with Europe’s largest automaker an opportunity to obtain comprehensive information. The Volkswagen HR marketing team will be available for personal discussions on the stand in Hall 15.
Hannover Messe is one of the world’s major technology showcases. About 6,500 exhibitors from 65 countries are presenting their products and expertise in an exhibition area of 230,000 square meters this year. The Volkswagen Passenger Cars and Volkswagen Commercial Vehicles brands are presenting their products and services in Hall 15 on Stand A04.
- Volkswagen AG