Strong Demand Anticipated for Limited Production Sports Model
CHICAGO – Volkswagen of America, Inc. anticipates significant consumer demand for its sporty new R32 performance model, debuting today at the Chicago Auto Show. The new R32 is a reprise of the 2004 edition, which sold out its entire United States allocation of 5,000 shortly after its market debut.
The new edition, limited to a quantity of 5,000, is expected to appeal to previous and current R32 enthusiasts, owners of the sporty GTI who are looking for “something more” and to the larger automotive enthusiast community. To satisfy those customers with the strongest R32 ownership aspirations, Volkswagen has established an order reservation process. Current GTI and R32 owners will be notified of the opening of an R32 micro-site on www.vw.com, concurrent with today’s introduction. An R32 prospect will be referred to a Volkswagen dealer. The first 832 people who place a deposit with an authorized Volkswagen dealer, will be eligible to secure one of the first R32 vehicles to be delivered in August 2007.
The R32 features an exclusive combination of high performance components, such as a narrow-angle 3.2L V6 producing 250 horsepower mated to a six speed dual clutch DSG transmission, with steering wheel mounted shift controls. It features a full compliment of comfort, convenience and performance features, as well as unique R32 interior and exterior design cues.
- VW Media