Right in time for the season’s finale at Hockenheim Volkswagen announced a new sponsor for the 2011 Scirocco R-Cup.
Cool, young & sporty – these are the attributes for which the surf and snowboard specialist F2 stands. The sports article producer based in Switzerland will assume a partnership as a car sponsor in the Scirocco R-Cup in the coming season. In addition to the graphics for one of the near-275-hp cars, the development of joint events for a young and dynamic lifestyle target group and the commitment to CO2 reductions and eco-consciousness are focal areas of interest for both partners.
Philipp Schnerr, Head of Sales at F2: “By engaging in this partnership we are creating a link between surfing and motorsport, from Maui to Hockenheim. Volkswagen Motorsport and F2 both stand for innovation, passion and sporting challenges. The Scirocco R-Cup is an ideal communication platform for both of us to present the F2 brand to a young target audience within an attractive environment with sportsmen, stars and legends.”
Kris Nissen, Volkswagen Motorsport Director: “We are delighted to have gained one of the leading lifestyle brands for our Scirocco R-Cup in F2. Furthermore, this partnership continues a long Volkswagen tradition in surfing, which started in the 1960s with the Volkswagen T1 bus and has continued to this day.”