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Volkswagen: Corporate Social Responsibility in South Africa

Volkswagen has published the “1-0 for Volkswagen. Corporate Social Responsibility in South Africa(PDF, 47 Pages, 9.96 MB) project report in anticipation of this year’s football world cup.

The 90-page brochure packed with photos presents a whole host of projects and programmes initiated by Volkswagen to improve the local environment and to create opportunities for a better life for people. The range of themes extends from the fight against AIDS, to education and employment initiatives under the banner of the Black Economic Empowerment strategy, to promoting sport and football.

“We are grateful for the role that Volkswagen plays in our country as a socially responsible organisation”, explained embassy counsellor Cassandra Mbuyane-Mokone of the South African Embassy in Berlin.

An exhibition was also opened at the Automobil Forum in Berlin under the same motto, “1-0 for Volkswagen”. A total of 16 attention-grabbing, large-scale panels illustrate and describe the projects and programmes being led by the automotive manufacturer in South Africa. The exhibition will be on display until 11 July, the day of the world cup final, on the first floor at the Automobil Forum.

Volkswagen will also be running three “football fun buses” in South Africa in cooperation with the German state of Lower Saxony as a type of mobile football school. As well as trainers, there will be thousands of footballs, sports bags and towels on board that will be handed out to disadvantaged youngsters. As announced recently by Volkswagen football coordinator Dr. Carsten Krebs, the organisation has also acquired 1470 tickets for world cup matches, which will be put in a raffle and awarded to its employees who have taken an AIDS test this year, for example.

The 90-page project report with forewords by Dr. Jochem Heizmann, Member of the Board of Management of Volkswagen AG, Bernd Osterloh, President of the Volkswagen Group Global Works Council, and David Powels, Managing Director of Volkswagen of South Africa (VWSA), was created as part of a close partnership between the External Relations department and Volkswagen of South Africa. The report will be sent to all 5000 employees at VWSA.

Volkswagen of South Africa represents the largest direct investment from Germany in the country. VWSA has 5000 in-house positions, and another 20,000 have been created at its suppliers. The organisation has already won several awards for its AIDS/HIV workplace programme, and the Volkswagen Community Trust was set up to help the organisation to promote public welfare. Following the example used to create Wolfsburg AG, a joint venture between Volkswagen and the city of Wolfsburg, Volkswagen has also established a public-private organisation in South Africa, which offers people employment and prospects for a better life.

The VW World Works Council is also setting its own course in helping disadvantaged children and young people with the “Eine Stunde für die Zukunft” [An hour for the future] street children project and the “A chance to play” initiative. Overall, (including salaries, pensions and taxes) VWSA assisted its local area in the East Cape Province with ZAR 1.3 billion (EUR 118 million) in 2009.

- Volkswagen AG


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