Volkswagen of America, Inc. announced today that two of its models, the Volkswagen Jetta and GTI, have each received a 2008 AutoPacific Vehicle Satisfaction Award (VSA). AutoPacific’s VSA is an industry benchmark for objectively measuring how satisfied an owner is with their new vehicle.
‘We are thrilled that two of our models were recognized by AutoPacific and our consumers,’ said Mark Barnes, Chief Operating Officer, Volkswagen Group of America, Inc. ‘Owner-based awards such as the VSA help consumers make educated decisions in a tough economy. We believe in our cars and we’re glad to see that consumers believe in them as well.’
The Volkswagen Jetta ranked first overall in the Mid-Size Car category while the Volkswagen GTI secured the top ranking in the Image Compact Car category. The Volkswagen New Beetle also ranked in the top 10 of the Image Compact Car category. Three other Volkswagen models, the Passat, Rabbit, and Eos, all ranked in the top 10 of their respective vehicle categories.
The VSA is derived entirely from owner satisfaction which is measured across 46 specific areas related to a vehicle’s operation, comfort, safety, and overall purchase/lease experience. The 2008 ratings reflect input from buyers and lessees of new vehicles acquired between September and December 2007.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributers, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific’s websites: http://www.autopacific.com“