Germany is coordinating with the new special models of Volkswagen at the 2010 World Cup: From now on Polo, Golf, Golf Plus, Volkswagen Tiguan and Scirocco as a special edition of ‘TEAM’ is available. Upon request, the equipment may be added ‘to the exclusive’ TEAM-Plus package. It could provide for customers a maximum price of up to 2605 euros. In addition, the TEAM-based vehicles with the ‘all inclusive’ offer can be combined. Accompanying the launch of the new special models with a broad advertising campaign.
The special models TEAM wait to furnishing an exclusive package and are ideally suited to the customer needs. Are the model, such as Park Pilot, tinted side and rear windows or the winter package also on board as Climatic, fog lamps, cruise control, and the sight and light package. In Golf, Golf Plus, Volkswagen Tiguan Scirocco and the driver will also be supported by the onboard computer ‘MFA Plus’ and maintained by the Radio RCD 310th
Visible are the new special models convinced the words ‘TEAM’ in the rear area of the vehicles. The interior through high quality facilities: For example, the seat material in the new design ‘pool’ and gear knob and handbrake handle are finished in leather.
All TEAM-based vehicles may be ordered now. The Polo Team will be available from 14,525 euro (price advantage over a comparably-equipped production model: 1.630 euros), the Gulf from 19,075 euro (price advantage: 1,835 euro), the Golf Plus from 20.800 Euro (price advantage: 1,835 euro), the Scirocco from 23,725 euros (price: 895 euros) and the Tiguan from 29,150 euro (price: 1.395 Euro).
In addition, Volkswagen is offering special models for all the ‘TEAM Plus package. The equipment will be expanded to include a model Climatronic, siren or individual alloy wheels. The price for the ‘TEAM-Plus’ packages, depending on the model up to 770 euros.
In addition, Volkswagen customers can continue to benefit from the famous ‘all inclusive’ offer, with a combination of attractive financing and comprehensive services. This means that Volkswagen offers its customers worry-free mobility from one source. The ‘all inclusive’ offer is available for all Volkswagen models (except the Phaeton). The campaign finance provides a particularly favorable model dependent base rate for new cars from 0.9 to 3.9 percent. Optionally a ‘safe-Plus loan can be’ free, including unemployment insurance be voted. The service packages are available in three stages. The basic version includes the maintenance and inspection of the entire contract period, if necessary, including replacement garage. The second stage also contains a guaranteed connection, the third again an additional motor vehicle liability and comprehensive insurance.
With the start of the program, Volkswagen will start on 23.12.2009 a broad advertising campaign on TV. This is supported by print ads, billboards nationwide, online activities and special forms of advertising. The focus of the campaign ‘Winter’s Tale’ is the anticipation for the 2010 Football World Cup in South Africa: Cheering fans leaving in the winter snow, the memories of Germany to pay Sommermärchen 2006th The jubilation of the masses does not apply to the national team players, but the ‘TEAM’ special models of Volkswagen. The theme song for the new campaign, supplied by the German rock band ‘Revolverheld’. The successful group from Hamburg has rewritten the song of the last Football Fan-EM ‘Heroes 2008′ exclusively for Volkswagen in ‘Heroes 2010′.
- Volkswagen AG