Yes, you’ve heard it here first… maybe. We’ve had the VW waffles and ice cream but never the VW Classic Ketchup or VW “currywurst” curry sausage. Guess we need to hit Autostadt! Now, if we could just get our hands on some to give out…
It’s well-known that Volkswagen builds bestsellers. Automotive bestsellers. A less well-known fact is that successful culinary recipes are advancing to become bestsellers in the Volkswagen World. Number 1 in this area is the coveted Volkswagen Ketchup. Back in the 1970s, it was developed with the ketchup specialist Kraft to complement the taste of the legendary Volkswagen curry sausage. Yes, it too is a bestseller – at first it was only popular in the Volkswagen plant at Wolfsburg, but today it has long become part of the overall Volkswagen scene. Now, at the Techno Classica 2010 we are finally bringing together those things that belong together: Volkswagen Ketchup and the classic scene. Because the old-timer and young-timer specialists at Volkswagen Classic are introducing the new ‘Volkswagen Classic Ketchup’ to the market in a world premiere in Essen. With a distinctive taste, it is initially limited to 1,000 bottles. They have their own label. And it shows – clearly – a Beetle (from the 1950s). So, ‘Volkswagen Classic Ketchup’ will be a souvenir of the culinary type; at the Techno Classica it can be purchased at a price of 3.00 Euros.
- New Volkswagen Classic Ketchup debuts at the Techno Classica
- Visitors can get limited-edition ketchup at the Techno Classica
In addition, Volkswagen will be offering the new ketchup at future classic events. Those visiting Wolfsburg can of course also purchase it – at the Volkswagen Shop at Plant Gate 17 (near the Wolfsburg train station).
Volkswagen spiced ketchup – bottled since 1997
The career of Volkswagen Ketchup began, as mentioned, back in the 1970s. Volkswagen was looking for a ketchup that would harmonise especially well with its own curry sausage production. So, its consistency has a thicker ‘viscosity’ than conventional ketchup; in addition, its taste was tuned to the taste of Volkswagen curry sausage with spices that remain a strict trade secret even today. And with this sausage, a perfect taste unfolds. Volkswagen spiced ketchup has been offered in bottles since 1997.
Proving that the new Volkswagen Classic Ketchup is anything but a late April Fool’s Day joke, are the statistics on how much Volkswagen spiced ketchup is enjoyed. In 1997, Volkswagen launched its ketchup with an annual volume of 20,000 bottles. From that point on, volumes rose year by year. In 2009, over 425,000 (!) bottles were sold. 100,000 bottles have already been sold in the first ten weeks of 2010.
That leaves one question unanswered: How do Volkswagen Spiced Ketchup and Volkswagen Classic Ketchup differ in taste? Let us answer that with another question: How does a first generation Golf GTI differ from a sixth generation Golf GTI in handling and design? The answer: Give it a try!
- Volkswagen AG