I wouldn’t call this ill-timed really since it target is not the average gas user/consumer. Today, cars don’t need much more than regular unless called for. My 1.8T New Beetle uses premium gas. If I go w/ lower octane the engine will flip out. I tell this to all my newbie turbo owners.
I know my engine will remap but I’m not sure what it would do with 102 octane. My chip was also no coded with race fuel in mind.
If your a racer/enthusiast you will be buying race gas anyways regardless of this gas “crisis” or you will be staying home that weekend.
In what must be one of the most ill-timed product launches in history, British Petroleum has chosen a time of record pump prices to launch a new brand of ultra-premium fuel that retails for nearly $20 a gallon in the U.K. (that’s about $16.32 per U.S. gallon).
BP’s new Ultimate 102 boasts an octane rating of – you guessed it – 102, and is made in limited quantities by BP’s Specialty Fuels Technology Centre, using the same techniques used to craft Formula 1 race fuel.
What’s the point? The high-octane fuel typically boosts power output on modern performance cars by between 4 and 7.5 percent over BP’s standard Ultimate 97, provided your ride is willing and able to remap its ignition and/or increase turbo boost.)
Ultimate 102 has its own minisite here, and (this must be a first) the fuel has its own blog here. The product is only available in the U.K., at least for now.