As a senior designer by day it was good new to hear about VW dumping Arnold and moving to CP+B (Crispin Porter + Bogusky).
I posted earlier about the new projectfast campaign out, both phase one and two. Well the new ads will feature more of this “fast” notion. IT will also introduce “Fast”! I realy hope they release this as a collectors item (think Dunny etc).
The effort introduces a redesigned GTI, the sports car of the VW stable, and the work from MDC Partners’ CP+B in Miami attempts to recapture the cult following the model once enjoyed among young car enthusiasts, VW said, though it declined to describe the spots in detail.
The ads tap into something known as “the tuner crowd” of mostly young males who like to customize their cars, the client said. The ads promote the GTI as “the original pocket rocket,” a slang term popular with that group.