As a senior designer by day it was good new to hear about VW dumping Arnold and moving to CP+B (Crispin Porter + Bogusky).
I posted earlier about the new projectfast campaign out, both phase one and two. Well the new ads will feature more of this “fast” notion. IT will also introduce “Fast”! I realy hope they release this as a collectors item (think Dunny etc).
The effort introduces a redesigned GTI, the sports car of the VW stable, and the work from MDC Partners’ CP+B in Miami attempts to recapture the cult following the model once enjoyed among young car enthusiasts, VW said, though it declined to describe the spots in detail.
The ads tap into something known as “the tuner crowd” of mostly young males who like to customize their cars, the client said. The ads promote the GTI as “the original pocket rocket,” a slang term popular with that group.
Technorati Tags: VW, Volkswagen, GTI, projectfast, Fast, CP+B, Arnold
I've givin it some time. Looked at the data. Looked at the reviews of the work. and still think it's a failure. Even a "senior designer" like yourself can see a swing and a miss.
The work offends women and intelligent people. Besides it is promoting a car that always had good sales. That car was not vw's problem.
See if they can do the same for any of vw's other vehicles.
Not a hater, a realist.
BTW
cotter,
Arnold did what they were hired to do. VW, now, needed a new awareness created around their brand and offerings. CP+B did exactly this.
Now your comments lead me to believe that your just a hater. If you can do better then script it out, shoot it, edit it and build a campaign out of it.
To call the new work a failure based off your own opinion and not data collected and a ROI then save it.
Arnold saved vw from the brink. you should realize that. CP work has been a failure to this point.
i would really like to purchase a fast for myself just have. please allow this I really enjoy your fast!!
Yep. Time to go buy a GTI
or you can wait til they hit eBay.
I’ve got a bunch of shots on my flickr page.
One will be given with each new GTI.