LG Electronics is teaming up with car-maker Volkswagen on a digital media player styled along the lines of the New Beetle car.
The player sports an aluminum body and will be available in three of the same colors as the car: Salsa Red, Shadow Blue and Sunflower Yellow, said Judy Pae, a spokeswoman for LG in South Korea.
The design of the player’s user interface was inspired by the car, and the device also has a small VW badge on the front panel and a New Beetle logo on it’s rear. However, the inspiration doesn’t extend to the shape of the player, which looks like other MP3 players on the market.
The specifications are fairly standard for a media player of its class. It has a 2.4-inch color LCD (liquid crystal display) screen and can play MPEG-4, Windows Media Video 9, MP3, Windows Media Audio and Ogg-format files.
There are two embedded flash games and it will be available in 2G-byte and 4G-byte versions. LG says the battery will provide about 20 hours of music playback and enough time to watch around three hours of video.
While the player got its unveiling at this week’s Seoul Motor Show plans for its commercial launch have yet to be decided, said Pae.
I guess Volkswagen wasn’t content with making their cars iPod compatible they wanted their own VW branded PMP to bandy around so they have hooked up with LG for their own PMP. To brand the PMP as a VW it will be made with styling similar to that of the new Beetle car with VW logos and such. The player will have an aluminum body and come in three of the same colors the cars offers; Salsa Red, Shadow Blue, and Sunflower Yellow. Thankfully the thing isn’t shaped like the Beetle though which would look odd, but is shaped like the other PMPs around in the common candy bar style. The unit uses a 2.4 inch LCD and can play MPEG-4, Windows Media Video 9, MP3, WMA and Ogg formats. The battery is said to last for about 20 hours for music and about three hours for music. No word on launch date or price at this time. There is also no word on if the PMP will come with a flower holder.