*Update. VW launches section devoted to “Safe Happens” Click here Complete with “smash” video.
Just caught the new VW Jetta commercial. Holy
Safe Shit! Not what I was expecting!
Two young guys, driving and having a conversation about how “things” happen (kinda deep but) .. They are in a brand new white GLI which smashes into the side of an old truck backing out of a driveway.
Breaking down the commercial:
The camera angle sets you up as a third person in the back, although you seem to be to far forward and central to be in your seat.
Your in the middle of this conversation, panning left and right between the two charcters.
Next thing you see is the red truck, air-bags and immersive accident sounds.
Next is the both of them standing outside the Jetta, thinknig about what just happened and the conversation they were on.
I’m still kinda puzzled by this ad. I know VW does have some great numbers when it comes to safety. I just think this is really bold. We did see the driver of this Audi TT walk away with some small aches and pains.
The New Beetle has incredible safety features. That’s reason I love my car!
I do have this on Tivo, so maybe I’ll get it on YouTube.
Be safe out there. BTW, the Jetta looks awesome until its smashed